This method is used to derive consumer insight by determining the understanding of an individual or in their multiple contexts. We can determine several valuable information like consumer’s perception / reaction towards product(s) or service(s) , influence of branding , design & packaging , effect of price on their behavior , whether they accept the new product or service , effect of marketing activities etc.
We detect our target group at first to conduct the interview session. It might be done by interviewing individually, pairs or in group(s) to get deeper understanding of consumer behavior and their thinking process. This helps us in suggesting the client the way forward .The information collected from this process can prove very crucial to develop or improvise product / services or even to plan further marketing initiatives. Our method to do so include:
- In-depth Interviews
- Focus Group Interviews
- Pair Interviews
- Usability Test
- Sensory Research
This method involves larger sample sizes so it helps in improvising accuracy of a general result. There are various sources from where such kind of data could be fetched like existing institutional data, survey methods etc. Reliability & Validity are important factors which are required to be taken in consideration while analyzing such data. New packaging test of a product, evaluation of ad campaign etc. are few subjects for which quantitative data could be helpful in plotting way ahead for companies.
We detect our target group at first to conduct the interview session. It might be done by interviewing individually, pairs or in group(s) to get deeper understanding of area of study and the insight from the study. This helps us in suggesting the client the way forward .The information collected from this process can prove very crucial to develop or improvise product / services or even to plan further marketing initiatives. Our method to do so include:
- Face to Face interviews
- Central Location Test
- Observational Research
- Mail Survey
Online Research is the easiest and the fastest method to target the respondent. The online study let us agency to get the view of the different respondent from different part of world at the same time, along with this, the respondent may be asked to take part in the community where they share the view as their convenient time. Our methods includes:
- Community Study
- Focus Group with webcam
- Bulletin Board
This method is mostly used to determine the consumer experience while shopping in an outlet / branch and how their queries would be handled & issues would be resolved by the staff. The consumer behavior is replicated by the researcher very closely and data is collected on the basis of various parameters.
Our researchers as “Mystery shoppers “ usually visit the chosen outlets/branches , telephonic conversations between the consumer & staff are heard , various situations are planned as per discussion with client and set of inquiries is created to test which a real consumer might actually have . Selection of Mystery shoppers is done carefully to match the characteristics of an actual shopper/consumer. Thorough briefing & role plays are involved for all these planned situations. Observations are carefully recorded a scoring is done in a structured way. Additionally, Telephonic interviews performed by mystery shoppers can be beneficial to be used as training material for staff.
Syndicated services is the study conducted by the market research agency. The research problem and scope is formulated on the basis of the agencies experiences and understanding market demand. The data is collected by the most appropriate methodology, it is analyzed and the report is prepared in the whole study. The raw data, presentation, outcomes, reports are made available to the open market.
It is conducted to update the knowledge of the key industries and to provide latest insight.
Report writing is the concrete data that deliver the deep knowledge of the topic. On the basis of secondary research or desk research we prepare the report. These reports are customize as per the demand. It is formulated by following the international standards.
Data analysis is the process of inception, filtering, transforming and modeling the data to get the useful insight and learning from the raw data. The analysis may be exploratory, inferential, predictive, casual and Mechanistic.
We us the software such as SPSS and R to analyze the data analysis. We also deliver the content analysis, narrative analysis, Discourse analysis, framework analysis, grounded analysis, trend analysis, forecasting